Standardisation Vs Customisation

Standardisation Vs Customisation A spectacular globalisation has been observed in the international business due to regional economic integration, advances in transportation, communication, technology and liberalization of worldwide trade policies (Czinkota Ronkainen, 2004; Keegan, 1999).ÂÂ   With the growing international business, international marketing has become more complex and diverse, (Terpstra, 2000; Cateora Ghauri, 2006) environment that is uncontrollable, unpredictable resulting uncertainty in business environment. International business is not only sending goods and services to foreign market but also to deal with different issues that make international marketing more complex, in particular geographical borders, different political systems, business regulations, currency conversions and cultural variety (Keegan, 2002; Geri Ian, 2009). Convincing cases can be put forward for both a standardisation or customisation approach to global marketing practice. These arguments are keenly explored; drawing from examples of Coca-Colas international marketing programme to reveal key points. This report discusses the contemporary issue facing by the global companies in marketing their products. Part One Issue: Global Marketing Standardisation Vs Customisation Global versus local marketing strategy have been a major debate in cross-national business development over decades for global brands (Levitt, 1983; Solber, 2002). The issue here is if the companies should follow a standardized marketing program to different consumer groups in different countries or a customised one by adapting their strategy according to the needs and habits of the specific country. The explanation for this confusion can be supported with two variables, awareness of local market condition at the headquarters and the level of headquarters influence in decision making of local marketing. This dilemma of standardising and customised marketing is mainly due to key factors like cost, ethical issues, legal restrictions, media, culture, and markets. For example taking the leading beverage company Coca-Cola (2003) into consideration it global campaign Life tastes good has been backed just after 2 years after its launch. Now the companies advertising headquarters operates ac cording to the local market needs rather than the draft developed at central headquarters. In addition to this it is also argues that product category is also a key factor in making advertising decisions (Summerfield, 2002). Kay (2002), president of Toronto consulting firm The Glasgow Group in similar fashion says technology and clothing brands tend to fit well with standard marketing but food and beverage products face difficulties with cultural mismatch, category development, brand name and local economy. Another example for customized marketing is McDonalds, a food chain, which customises its marketing strategy as well as products according to the needs and culture of the countries. The products launched in each country differ according to the cultural requirements and habits, economic development and affordability of the targeted class. This is considered to be issue because of the complexity created by the issue in the decision making process of international managers. As the main motive of the advertising is to influence the companys customers in selling their products, it is important for the company to decide if their advertising campaigns are influencing its customers globally in all regions. Thinking from a strategic point of view organisations marketing with a standardised marketing strategy implies offering standard product at standard price through standard distribution system, supported by similar promotional programmes in different counties, with different market requirement and in some cases completely opposite markets, this supports customising approach. On the other hand Cohanim (2002), Vice president of marketing and communication of IBM (Past), says IBM looks at the globe as a single market and IBM try to operate as a single global market, the company supports this by stating the solutions for their industry, customers, products and services are similar for all countries in which they are operating. Critical Analysis: Global Marketing is the strategy involving the four Ps of marketing i.e. Product, Price, Place and Promotion to deal with the markets according to the geographical and cultural adaptation. Complete Standardisation marketing strategy is to offer identical product line and features at identical prices through identical distribution channels endorsed by identical promotional programs. The other extreme of this would be Complete Customisation marketing strategy to develop distinct tailored products, pricing, promotion and distribution policies with no specific standard elements (Imad, Naresh 1995). Many writers have endorsed standardisation instead of customisation for international marketing (Britt, 1974; Clark, 1975; Obrien, 1986). This argument is pleasing as it can be estimated an outstanding sales for a standard global product. Levitt (1983) in his Globalization of Markets states that If a company forces costs and prices down and pushes quality and reliability up while maintaining reasonable concern for suitability customers will prefer its world-standardized products. Also the cost factor, which can be reduced by single marketing strategy when moved to low-cost market, helps the organisation to maintain the quality of the product (Walter, 1986; Yip, 1989). It is also observed that most of the international marketing campaigns are showing attention towards the standardised approach of advertising (Varder, 1992). Some researches conveyed that industrial products lend themselves more easily to standardisation than consumer products (Hite and Fraser, 1988) still, product categories cant be considered as great factor in standardising international marketing (Saimee Roth, 1992). In US, EU markets it is found that businesses with standardised products are well established and gain the advantage of create a standard image of their products (Bharadwrj et al, 1993; Rosen et al, 1989). The other important factor that encourages standardisation is reduce in unit cost, this gain a competitive advantage for the global companies who can easily penetrate into the price sensitive markets and drive the small competitors out of market. Walliser Usunier (1998, p. 530), in their review article, conclude that even though opportunities exist to standardize the strategic levels of international advertising, mainly on a regional basis, considerable adaptation of exceptional elements in international advertising campaign is inevitable. The standardisation or the customisation depends on the products and the notion of the consumers towards the product. Products like laptops, computers, televisions, cameras, watches, cosmetics, and clothing associated with fashion and status, etc are marketed on the basis of their world class recognition and hence a standard approach to campaign the products is used. A customised approach in such cases might not be preferred as they are advances in technology and thus the consumer demands in such cases have universal acceptance of these global products (Yvette Reisinger, 2008). This kind of globalization leads to homogenization of consumer acceptance and adaptation of such goods. But products like food and beverages, services like banking and insurance solutions depend on the habits and tastes and needs and wants of the targeted ethnicity. For example, McDonalds recipes differ from each country it operates and are accustomed to the eating habits of the locals. The pricing of such pro ducts too is done by considering the spending ability of the targeted class. A standardised approach in such case would possibly result in a failure of the product in international markets. Yvette Reisinger (2008), in his book describes the failure of the fast-food concept in France which is well admired in China. The Chinese consumers prefer faster service with low waiting time where as the French consumers seek distinctiveness and identity of the service. The study thus implies that a standardised or a customised technique of marketing products might not be feasible in all cases and depending on the influencing factors; thus, either of them or sometimes both of them might have to be considered. This is understood by a thorough research of the behaviour and adaptations of the countries while launching a product and depending on the mindset and acceptability of the consumers in those geographies (Salah Hassan, Erdener Kaynak, 1994). Philip Kotler in his Global Standardization Courting Danger (1986) describes few such failures of products belonging to renowned brands due to non-customization. Philips initially failed to make profits in Japan due to larger size of the coffeemakers and later did well after reducing the size to accommodate Japanese kitchens. Mattels Barbie doll, a famous product introduced in foreign markets, could have made positive profits with its standard western features accepted by many countries with a lower price m odel. This could also be counter argued by having a culture specific meaning of dolls and the need to have their features reflect a national look with would obviously earn better profits due to wide acceptance (Philip Kotler, 1986). Even though the Barbie sales were good with its western features in 60 countries, the sales in Japan have flourished only after the features of the doll were modified to reflect Japanese. This doesnt completely mean that Mattel has done well in those 60 other countries and leaves behind a dilemma that if there were customized features representing the nations, they could have done better. A proper and complete understanding of these two strategies i.e. standardization and customization is necessary for global marketing and thus enables us to channelize the knowledge to leverage the opportunities in international markets. The idea is not to debate on which of the both is better but to investigate potentiality and research on which of the strategies suit the product (Philip Kotler, 1986). The possibility is that, by applying each of them independently could be successful or by a combination of both the strategies is to be decided while the promotional strategy for the product is being designed. This could be realized by a primary market research in the geographies where the product is being launched and the cultural, economic, political and infrastructural adaptations and limitations of the countries. This is quite necessary for successful marketing and promotion to launch any product in the international markets and to be noticed and appreciated by the consumers of the product. A predetermined notion in this regard is dangerous and might in turn result in a disaster. Depending on the study conducted before the launch, it is then necessary to plan accordingly, the marketing strategy that needs to be implemented (Levitt, 1983). In international markets striking a balance between standardisation and customisation is vitally essential for the product to be successful globally (Amanda 2004). The element for success is an accurate assessment of market forces currently facing the specific brand and how to best take the advantage of this market environment. It is probably one of the reasons that Coca Cola is the worlds most powerful brand as stated by Interbrands Global Brand Scorecard in 2003, estimating its brand value at $70.45Bn(No. 1-0085). Part Two Organisation for Research: Coca Cola, worlds largest manufacturer and distributor of non-alcoholic beverages is the best example for the global marketing. We have considered Coke due to its global recognition and also for its efforts to remain a leader by dealing with the issues in standardisation and customisation strategies. The organisation currently operating in more than 200 countries with over 450 brands and a portfolio of more than 3000 beverage products worldwide, constantly competing with its international rivals as well as local players in the countries it is operating in, to revive its position as a leader in the domain. The vast business structure of Coca Cola has led to prologue of innumerable marketing strategies and theories which have constantly been modified to maintain the brand as a global paramount. Achieving such a position all over the world is no cakewalk for any organisation and involves complex marketing strategies to deal with boundless problems encountering across the world in different countries. A detailed analysis of different strategies and theories implemented by Coca Cola in executing its marketing plan across the world could help us to understand the concepts of standardisation and customisation better, and the advantages and disadvantages of both these theories. Issue and Facts: For any company that is continuously growing it is vitally necessary that it does not contain geographical limitations and that is one theory that Coca Cola has excelled in. On July 29th when the company announced its second quarter results, a raise in profit of 43% has been observed due to overseas growth even though it suffered weak domestic volume (Source 1: NY times). Since the time Coca Cola has started its global expansion, it has either become a leading beverage brand in countries worldwide or it tried to acquire the topmost beverage seller of that country. A recent such deal that Coca Cola tried to make is in China (Source 2: NY times), which unfortunately couldnt be completed due to government restrictions. Reportedly, Coca Cola tried to acquire a Chinese juice maker Huiyuan in the $2.5Billion deal (Source 3: CBS News). The company has ensured an equal market spread across the world and that is how it still made wonderful in spite of the weak economy back home in the United States, by its overseas markets (Source 4: Barrons). Recently in the month of June, it has announced the release of Green Tea Coca Cola in Japan, which they claim is good for health and beauty (Source 5: WBST). The range of products that the brand releases in different countries differs with the local adaptations, tastes and needs of the people. The marketing strategies and ad campaigns too differ depending of the mindsets and interests of people. In the Asian Countries of India and Pakistan, the caption goes as Jo Chaho Ho Jaye Coca Cola Enjoy, by which the brand is recognized in those countries. Most of the captions and marketing plans of Coca Cola are such that they seem to the people to identify and relate themselves with the brand(Ref: 25, 25). The Colalife campaign is another example of Cokes strategy to support the social cause for the Third World countries by supplying social products like Vitamin A tablets in their crates for people who direly need them (Source 6: PFSK). In Spain, Coca-Cola withdrew its 2-liter bottle after discovering that few local refrigerators had large enough compartments (Philip Kotler, 1986). The evidences of such a global leading brand in following the strategy of customization and adaptation regionally in spite of maintaining its international brand image makes it one of the worlds most powerful brands. Literature: Issue Analysis: The Coca Cola Company mission is to expand their business by understanding the trends and forces that will help them to sustain by creating value and making difference (Coca Cola Mission Statement). In the process of achieving this mission, they believe that consumer demand drives everything they do but also brand Coca Cola will always be the core of their business(Ref: 27). The focus on market is by getting into the market to listen, observe and learn what their consumers, customers and partners need. They wish to create a brand image that would inspire creativity, passion, optimism and fun (Coca Cola Mission Statement). The point here is to observe the possibilities of sustainability, which is a key factor in a global market. One should always understand the fact that to be Global, one needs to be local. With a history of more than hundred years, the company has created a brand value for itself for its core business by the name Coca Cola or Coke and thus, is widely recognized by it . The idea now is to sustain its global model by constantly endeavoring new and innovative products that best suit the markets of the countries it is operating in. The theories of standardization and customization have been utilized constantly by this firm to maintain its core brand value as well as making the people feel it as local with its adaptive and customized brands and marketing. The emotional connection that they make with consumers while providing them with product quality and variety builds brand value and drives preference for their beverage products. The issue is, to maintain such an emotional bonding with their customers, they need to listen to their customers and respond to them according to the needs. Various ethnicities have various habits and thus different tastes. The proper control of top management and their readiness to listen to their business customers worldwide and executing marketing plans through proper research and analysis is one the main reasons that Coca Cola is an example for its business model and marketing strategies. They have dealt with the issue of varying needs of their customers by launching products that resemble the countrys ethnic habits and taste. A standardized approach in this case could prove dangerous as, if the product is not welcome by the people, no matter how best the marketing plan is and how well it was received in the home country or for that matter any other country, if people of one particular country dont like the product, it will result in a disaster in that nation thus forcing the com pany to withdraw its operation due to such failure. A proper method would be to deal with their local necessity and simultaneously promote the core brand to achieve standardization. This way, even though customized products are being offered to the people, the core brand value is always promoted. The Coca Cola Company, with its experience in serving the world for more than a century, has excelled in the art of global marketing by customizing its products according to needs and also by maintaining the core brand Coca Cola or simply Coke across the world. Conclusion: The Coca Cola Company, in their 2008 annual review, mentions that We are just getting started. The reason is because currently they are selling 570 billion servings per year which makes it 18,000 servings per second. Estimates show that over the next 12 years the population worldwide would grow by more than 800 million people. In addition, 1 billion new people would enter the middle class population and nearly 900 million people will have migrated to urban centers. That means more consumers with more money who have ability to purchase the ready-to-drink beverages to thrive business. In an attempt to understand and test the product sustainability, the company continuously launches new products with intense marketing campaigns in different countries. Depending on the consumer response and market survival, it either retains the sale of product or withdraws it from the market. In this process of satisfying their customer needs, Coca Cola is constantly gaining experience and is getting re ady for its future targets by getting closer to its customers utilizing the theories of customization and standardization simultaneously and managing their effects intelligently to eliminate any negative effects and addicting people with its adaptive fondness Read more: http://www.oxbridgewriters.com/essays/marketing/global-marketing.php#ixzz2Bwx0DLy9

Oot of School Youth

Research in English 2 (Out of School Youth) Prepared by:Osorio, Marie Ann Dominic/ Galvez, Anthony Ross BSCS- 1A To be submitted to Mr. Albert E. Arenas General Topic: Out of School Youth What:Reasons/ Causes of being out of school youth. Who:children (ages 6- 17) and teenagers (ages 18- 24) Where: Philippines Narrowed Topic: Reasons/ Causes of being out of school youth of children and teenagers in the Philippines Key Questions: 1. What is out of school youth? 2. What are the reasons/ factors of being out of school youth? 3. What are the things that could help those out of school youth? 1 of every 8 Filipino youths not in school–surveyBy  RizaT. Olchondra Philippine Daily Inquirer 2:12 am | Sunday, November 6th, 2011 One out of eight Filipinos aged between six and 24 is an out-of-school youth (OSY), according to the 2010 Annual Poverty Indicators Survey (APIS) of the National Statistics Office (NSO). This translates to about 16 percent of the estimated 39 million Filipinos i n that age bracket, or 6. 24 million people, the NSO said in a report released last week. It said that among the main reasons cited by both males and females for not attending school were â€Å"lack of personal interest,† â€Å"high cost of education,† and â€Å"looking for work. † OSY definedAccording to the office, the term OSY refers to family members six to 17 years old who are not attending a formal school as well as family members 18 to 24 years old who are currently out of school, not gainfully employed and had not finished college or a post-secondary course. â€Å"Among OSYs who are six to 12 years old, lack of personal interest and too young to go to school are two leading reasons, for both males and females,† NSO administrator Carmelita N. Ericta said in the report. Lack of personal interest was also the commonly cited reason for OSYs 13 to 17 years of age, followed by the high cost of education, according to Ericta.For OSYs aged 18 to 24 years, looking for work was cited as the main reason among males, and marriage among females, she added. The state-owned think-tank Philippine Institute for Development Studies (PIDS) said that Filipino families and the Philippine government put a high premium on education, but school participation still remained wanting precisely because of the reasons cited in the NSO study. The PIDS said that addressing the   â€Å"lack of interest† was particularly important because it could be a catch-all phrase for anything, from adjustments due to late school entry to lack of financial or parental support.Besides improving the quality of education and the accessibility of schools, PIDS suggested that the government improve information campaigns on what age children should start going to school and promote continuing education for mothers so that they would support school attendance among their children. Major factor Lack of parental support for education was found to be a major factor in c hildren’s â€Å"lack of interest† in going to school.In addressing the economic blocks to school participation, PIDS said, the government’s conditional cash transfer program might help families that decide to put their children to work rather than complete their education. The Annual Poverty Indicators poll is a nationwide survey conducted during the years when the Family Income and Expenditures Survey is not carried out. For a full survey, the number of samples is around 50,000 households. In the 2010 APIS round, only half of the sample size was used. Of the 21,023 eligible sample households for the 2010 APIS round, 20,103 were interviewed. This translated to a response rate of 95. percent at the national level. Bibliography Olchondra, Riza T. â€Å"1 of every 8 Filipino youths not in school– survey†. Philippine Daily Inquirer. November 6, 2011. Reasons/ Causes of being out DQ of school youth of children and teenagers in the Philippines â€Å"One out of eight Filipinos aged between six and 24 is an out-of-school youth (OSY), according to the 2010 Annual Poverty Indicators Survey (APIS) of the National Statistics Office (NSO). This translates to about 16 percent of the estimated 39 million Filipinos in that age bracket, or 6. 24 million people, the NSO said in a report released last week.It said that among the main reasons cited by both males and females for not attending school were â€Å"lack of personal interest,† â€Å"high cost of education,† and â€Å"looking for work. † OSY defined According to the office, the term OSY refers to family members six to 17 years old who are not attending a formal school as well as family members 18 to 24 years old who are currently out of school, not gainfully employed and had not finished college or a post-secondary course. â€Å"Among OSYs who are six to 12 years old, lack of personal interest and too young to go to school are two leading reasons, for both males a nd females,† NSO administrator Carmelita N.Ericta said in the report. Lack of personal interest was also the commonly cited reason for OSYs 13 to 17 years of age, followed by the high cost of education, according to Ericta. For OSYs aged 18 to 24 years, looking for work was cited as the main reason among males, and marriage among females, she added. The state-owned think-tank Philippine Institute for Development Studies (PIDS) said that Filipino families and the Philippine government put a high premium on education, but school participation still remained wanting precisely because of the reasons cited in the NSO study.The PIDS said that addressing the   â€Å"lack of interest† was particularly important because it could be a catch-all phrase for anything, from adjustments due to late school entry to lack of financial or parental support. Besides improving the quality of education and the accessibility of schools, PIDS suggested that the government improve information campaigns on what age children should start going to school and promote continuing education for mothers so that they would support school attendance among their children. Major factorLack of parental support for education was found to be a major factor in children’s â€Å"lack of interest† in going to school. In addressing the economic blocks to school participation, PIDS said, the government’s conditional cash transfer program might help families that decide to put their children to work rather than complete their education. The Annual Poverty Indicators poll is a nationwide survey conducted during the years when the Family Income and Expenditures Survey is not carried out. For a full survey, the number of samples is around 50,000 households.In the 2010 APIS round, only half of the sample size was used. Of the 21,023 eligible sample households for the 2010 APIS round, 20,103 were interviewed. This translated to a response rate of 95. 6 percent at the national level. † Olchondra Reasons/ Causes of being out S of school youth of children and teenagers in the Philippines According to the 2010 Annual Poverty Indicators Survey (APIS) of the National Statistic Office (NSO), one of eight Filipinos aged between six and twenty-four (6 & 24) is an out of school youth (OSY).It means that in 39 million Filipinos on that said age bracket, 6. 24 million (16%) of it were OSY. According to NSO, the term OSY refers to family members 6- 17 years old who are not attending a formal school as well as family members 18- 24 years old who are currently out of school, not gainfully employed and had not finished college or a post-secondary course. The major factor or reasons of being out of school youth is â€Å"lack of interest†. And the â€Å"lack of interest† of the children is due to â€Å"lack of parental support†.In addition, â€Å"lack of personal interest† and â€Å"too young to go to school† is the main reason of ages 6- 12 years old, same with ages 13- 17 years old. While looking for a job was cited as the main reason among males, and getting married is the main reason among females of ages 18- 24. Olchondra Reasons/ Causes of being out P of school youth of children and teenagers in the Philippines Out of School Youth (OSY) refers to children who are not attending formal school, and teenagers who had not finished college or a post-secondary course. According to NSO, 6. 4 million (16%) of the estimated 39 million Filipinos of ages 6- 24 years old were out of school youth (OSY). The major factor or reasons of being out of school youth is â€Å"lack of interest†. And the â€Å"lack of interest† of the children is due to â€Å"lack of parental support†. In addition, â€Å"lack of personal interest† and â€Å"too young to go to school† is the main reason of ages 6- 12 years old, same with ages 13- 17 years old. While looking for a job was cited as the main reas on among males, and getting married is the main reason among females of ages 18- 24. Olchondra

Primark

Primark: An Overview Primark Stores Limited is an Irish clothing retailer. Its stores are located in various regions like United Kingdom, Ireland, and Spain. Within this area of responsibility, Primark stores outnumbered other clothing retailer business, with one hundred sixty one stores overall distributed in three major regions: one hundred twenty-five in the United Kingdom, thirty-four in Ireland and eight in Spain. The company positions itself as marketing fashionable at cutthroat prices. The original clothing store was established by Arthur Ryan and his collaborator Micaela Mitchell in Dublin Ireland in 1969.After various success in clothing business, great profits and gross income led them to open stores in local and regional areas. It acquired various premises in different business centers within its local and regional areas which eventually generate more profits and income. Primark is known for selling clothes at the budget end of the market. Its success is based on sourcing supply, making clothes with simple designs and fabrics and targets young, fashion-conscious individuals ages 35 below, offering them simple yet high quality clothes and apparels.Hence, these successes brought significant changes on Primark's retail business. The relevance of global trends and consumers' demands on lifestyle made Primark Store Limited reinvent its business scheme and management structure. Primark's management and business structure As a famous clothing retail store, recently, Primark embarks in different retail products not only restricted on manufacturing clothes but also other related products such as apparels and accessories available to all human sizes. Primark employs simple managerial operation on its stores structure.Each store has its own manager responsible in overseeing the status and business operations. With managers' inherent authority, they are given the power and control to manage the store within his/her point of responsibility. Moreover, in smaller o r larger branches, assistant and deputy managers are assigned to control and manage the store. Within the store, there are different subdivided departments in which a manager is assigned like senior department managers and junior department managers who are in charge for individual departments.Moreover, under management, there are supervisors in charge of staff on a sales floor, on different departments like stock room staff, customer service staff, customer service desk, cashiers who work on the tills, cash office staff and staff responsible to look after fitting rooms. This management and business structure posits a simple way of managing human labor force, however, simple it may seem, yet inevitably creates serious problems and issues if and when proper assessment of the structure will be undervalued.Analysis on the internal and external environment of Primark retail industry   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The Primark clothing retail industry is a member of Ethical Trading Initiative, a collaborative forum bringing together businesses to work on labor rights issues in their supply chains. In fact, Primark developed ethical strategy in order to promote labor rights issues within its organization. Certain guidelines and code of conduct must be defined in relation to the ethical implications of work to human labor rights.Primark, initiated and defined its ethical trade strategy in 2006, focusing on assessment of employees working conditions, factories operations' concerns and addressed necessary improvement. Primark's annual report of activity should be passed to the Ethical Trading Initiative Board. Moreover, Primark stands to a principle that shared learning and collaboration is one of the most successful ways to achieve sustained positive progression with its supplier's factories. However, climate change within and outside Primark's environment changes as it faces the challenges posed by the global business market.Using PESTLE and SWOT analysi s, let us examine the ins and outs environment of Primark's retail clothing industry. The PESTLE analysis allows us to examine the external factors affecting the environment of an organization while SWOT analysis aids us to assess organization's internal strengths and weaknesses and further identify threats and opportunities external to its environment. Hence, these methods are helpful for us to understand and underline positive and negative factors affecting the external and internal environment of an organization like Primark.In assessing the political, social, and economic factors external to the environment of Primark, we must consider different issues. Primark's business operations are subject to government policies and regulations. The business firm should conform to the set of policies and regulations stipulated and enforced by the government and policy making body while conforming to the set of regulations and policies, the firm should assume social responsibility as demande d by the global consciousness.Nowadays, business sectors no longer busied themselves to produce bonds of profits and income but deeply involved in social programs to promote social awareness and equality. Cultural and social behaviors of different consumers are important to consider when establishing or venturing business in the global landscape. Furthermore, economic, environment, laws, and technology are inseparable entities in which influence the business operations. The economic stability of certain region can contribute allot to the business condition of certain firm, like Primark.Technology on the other hand, brought a tremendous effect to the status and development of business operations and marketing programs. It generates new trends in a rapid movement, which if organizations are unaware will impede growth and development. Hence, Primark's must constantly assess its strategy with consideration to its PESTLE as external factors that in one way or the other affects its intern al and business operations. Assessing the strengths, weaknesses, opportunities, and threats of Primark, we go back to its established management or business structure.The need for re-tracking the management or business structure is important in analyzing its SWOT. As to my knowledge upon my encounter with Primark's business operations, its strengths are gained in its simple, systematic and organized business structure, having assigned proper authorities to proper positions. Moreover, its recognition for valuing high quality of products and quality services with its customers garnered more strength to attract more people. On the other hand, Primark's weaknesses can be found in its way of managing people.Although, Primark is a member of Ethical Trade Initiative, study shows given different negative issues concerning its business operations and transactions like child labor, purports less value on ethical matters. Different issues were attacking Primark concerning exploitation and abus e on labor force, other environmental concerns, poor working conditions, and disvaluing workers' rights. Primark in different surveys was labeled as a fashion industry with oppressive regime. The primacy of autocratic and rigidity on standard structures can be a weakness as well as threats to the life of the company.Since, it goes globally, opportunities are in wide array not only on the part of venturing into regions with much income and profit to gain but also an opportunity to share and provide quality products to fashion-conscious people with vogue to fashion lifestyle. Conclusion Given this analysis we come to realize that each organization has its own external and internal problems to handle. The process in which we enable to identify and analyze such problems is by using proper management method of analysis like SWOT and PESTLE. The importance of these methods is squared to the importance of the business itself. Primark Primark stores ltd is a major retail group employing over 10,000 people. A company which has achieved superior performance in recent years is an associated British Foods plc subsidiary called primark. Primark opened its first store in june 1969 in Ireland, where it operates at Penneys. Today it has a total of more than 193 stores operating in Ireland, Spain, UK, the Netherlands, Portugal and Germany and is till aggressively expanding . n the UK, where primark has its maximum numbers of stores. Primark is seconds to Asda’s George in terms of the largest numbers of clothes sold by volume, overtaking established reputed companies such as Marks & Spencer. It is reported that their profits have increased by 10% and sales increased by 20% in the year 2009 even though each of its three main markets were subject to recessionary pressure and a decline in consumer confidence.Primark has won several awards each year since 2005and its most recent awards are â€Å"best budget store on the High Street at the GMTV High Street Fashion awards 2009 (awarded 7th may 2009), Retailer of the year for the second year in succession at the BCSC Gold Awards and Value Retailer of the year at the Drapers Record Awards. Apart from this, primark has also been successful in establishing it brand name. celeberties such as Katie Holmes have been spotted earing its Clothes and they also been featured in one fot eowrlds most premium fashion magazine Vogue.Primark has numerous competitors such as New Look, H&M and TK Maxx although its biggest competitor in the UK is Asda’s clothing brand George. Primark has managed to increase sales and make profits during turbulent economic climate even when well established brands like Next have not been able do so. Primark adopts the â€Å"no frills† strategy which many successful business in other industries like Ryan air have adopted. They describe themselves as having â€Å"a lean business which responds quickly in the market place, h as short lines of management , good buying and excellent distribution†.Furthermore, unlike its competitors, primark specifically targets people under the age of 35. these are the people who are the most fashion conscious. Primark has excellent â€Å"time to market† and it is said that it takes them a maximum of 6 weeks to get the latest trends from the catwalks to the shop floors. Primark has very clearly positioned themselves as being at the absolute bottom end of the market in terms of prices unlike some of its competitors such as Marks and Spencer which have mid range prices.Primark has a clear marketing strategy where it provides the young generation with the trendiest clothes at the lowest prices possible. This is further emphasized by its company slogan â€Å"look good pay less†. †¢ Primark target customer is fashion-conscious and wants value for money. Primark can offer value for money by †¢ Sourcing products efficiently †¢ Making clothes wi th simpler designs †¢ Using local fabrics and trims †¢ Focusing on the most popular sizes †¢ Buying in volume †¢ Not spending heavily on advertisingTask 01 Communication It is a process of exchange of ideas and information between two persons or more through effective way to achieve both general and special purpose. Communication is a key skill in getting what you need from life. It is basically the sending and receiving of messages. [pic] internal communication internal communication is a subset of effective business communication. Internal communication in a business context, is the dialogue process between employees and employer, and employees and employees.

Elie Wiesel s The Holocaust - 993 Words

Elie Wiesel experienced several horrors throughout the Holocaust. As a boy, he lost his family and his faith in his own religion because of the mass slaughter of six million Jews along with several different races and religions. Elie describes scenes that a fifteen year old child should never have to see such as frantic families lined up for a death in fire, bodies crushed all over as people ran them over, and babies being thrown into pits of fire. One day, police move the Jews, eighty per car, into tiny, dark cattle cars. The Jews did not know what was about to happen to them; however they let themselves be pushed into the cattle cars and sent to their death bed. Since there wasn t that a lot of area within the cars, they took turns sitting. They were told that they were now under the management of the German Army. They had to turn anything that was considered price and were told they would all be shot if one of them was unaccounted for. Elie says, The world had become a hermetically sealed cattle car. (Wiesel 24). The car then arrived at Auschwitz. He worked within the day, slept at midnight, and therefore the work wasn t terribly troublesome. There were, however, harsher sides to Auschwitz like the tattooed identification numbers, the barbed wire fences, and the crematorium. Elie stands and watches as his mother and sister, Tzipora, walk the opposite way. Elie talks about how he never sees them once more in the following quote: I didn’t know that this was theShow MoreRelatedThe Elie Wiesel s The Holocaust1326 Words   |  6 PagesThe Elie Wiesel Foundation for Humanity quotes Elie Wielsel’s, â€Å"Sometimes we must interfere. When human lives are endangered, when human dignity is in jeopardy, national borders and human sensitivities become irrelevant. Whenever men and women are persecuted because of their race, religion, or political views, that place- at that moment- become the center of the universe.† Many people suffered and had to give up their lives during the holoc aust. The days of horror and torture during this time isRead MoreElie Wiesel s The Holocaust1315 Words   |  6 PagesThe Holocaust appeared to be a time of darkness and it seemed like on Earth and in heaven, each doorway of humanity, empathy, and kindness had been closed down. Those who did not encounter the Holocaust cannot begin to comprehend what it was like, however, those who did cannot begin to express it. Torture, genocide, and cruel acts started to fill brains and souls. The Holocaust was an event where millions of people were being murdered during World War II. The memoir, Night by Elie Wiesel is basedRead MoreThe Holocaust s Night By Elie Wiesel1361 Words   |  6 Pagesfriends. It brought families closer. The Holocaust forced family members to hold on to each other and trust each other. â€Å"In 1933, the Jewish population of Europe stood at over nine million [...] By 1945, the Germans and their collaborators killed nearly two out of every three European Jews as part of the ‘Final Solution,’ the Nazi policy to murder the Jews of Europe† (Introduction to the Holocaust). Night is a memoir written by Elie Wiesel, a Holocaust survivor. Elie Wiesel’s Night describes that fatherRead MoreThe Holocaust By Elie Wiesel1107 Words   |  5 PagesThesis Statement: The hardships that Elie Wiesel faced in the concentration camps lead him to lose faith, until after when realizing it was crucial to keep faith in God despite the horrendous events of the Holocaust. What God would let his people be burned, suffocated to death, separated from their families, and starved toRead MoreThe Destruction Of The Holocaust1203 Words   |  5 Pagespreventing it. Elie Wiesel’s fulfilled his purpose of showing the heinous crimes of the Holocaust through the change of characterization of Elie before, during and after the events of Wiesel s 1940 memoir-Night. The Holocaust is remembered as a stain on history, where a massive genocide occurred. but we must also recognize the souls and personalities that were killed and burned. Wiesel trembling hands picked up these ashes, personifying their ebony remains into a young child-Elie. For every soulRead MoreThe Holocaust Of Auschwitz, Buchenwald, And Treblinka1514 Words   |  7 Pagesthat evoke nightmares of the Holocaust. The death and suffering at concentration camps like these were greater than any before endured. Elie Wiesel had been one of the most devout Jewish children prior to the start of the Holocaust. However, the Holocaust created a void in the souls of many of those that survived, one of which was Elie. During his experience in the concentration camps, Elie waited for God to intervene and save his people. When God did not intervene Elie began to doubt God and His mercyRead More Dawn by Elie Wiesel Essay716 Words   |  3 PagesDawn by Elie Wiesel In this report you will see the comparisons between the novel Dawn and the life of Elie Wiesel, its author. The comparisons are very visible once you learn about Elie Wiesel’s life. Elie Wiesel was born on September28,1928 in the town of Hungary. Wiesel went through a lot of hard times as a youngster. In 1944, Wiesel was deported by the nazis and taken to the concentration camps. His family was sent to the town of Auschwitz. The father, mother, and sister of Wiesel died inRead MoreCultivating The Gardens : Candide And Night1577 Words   |  7 PagesNovember 26th, 2014 Cultivating the gardens: Candide and Night The Holocaust was a genocide in which approximately six million Jews were killed by the Nazi regime under the command of Adolf Hitler. While many did perish during the holocaust, some survived to tell the haunting tales of what they endured. One of which was a young Romanian man named Elie Wiesel, a Jewish-American professor and political activist. (The Elie Wiesel Foundation for Humanity) In 1940, Romania lost the town of Sighet toRead MoreThe Perils Of Indifference By Elie Wiesel939 Words   |  4 PagesTo speaker Elie Wiesel, caring for others is what makes humans exhibit humanity. On April 12, 1999, Elie Wiesel delivered his speech called â€Å"The Perils of Indifference† before President Clinton and the entirety of Congress. Wiesel’s speech focuses on the atrocities that had occurred in the past century, which he claimed were products of indifference, as he attempts to explain why humanity displays apathy to such tragedies. After growing up as a young Jewish duri ng the Holocaust, Wiesel has seen hisRead MoreThe Holocaust : Extreme Evil1025 Words   |  5 PagesRebecca Beechhold Kathryn Edelstein Honors English 10 22 September 2015 ADD Hook The Holocaust revealed the extreme evil in human nature on both a grand and small scale. Hitler, a strong supporter of antisemitism, had an agenda to create a dominant Aryan race and would stop at nothing to diminish the Jewish population. This meant forcing innocent Jewish people into death and labor camps, where conditions were brutal and treatment was atrociously inhumane. Overtime, this grand scale oppression sparked